Amazon Top 100 Best Seller
Amazon Top 100 Best Seller for sales & selling, skills & techniques. This unique book, written by Dr. Robert DeGroot, contains the knowledge, skills, and strategies you need to prevent, preempt, and respond to every sales objection you get, including how to answer the unanswerable objections. Click this link or the book cover to buy the book.
Research with thousands of salespeople across industries demonstrates:
- Objections that stop almost all sales are common and repetitive.
- Specific Buyer Beliefs, when missing or weak cause these objections.
- There are many ways to establish these beliefs to prevent the objection from even entering the prospect's mind.
Test this:
- Before you buy something, this book for example, what’s just one thing must you believe about it?
- If you don’t believe that, what objection comes to mind?
- But, if you did believe that, what happens to the objection?
- You just demonstrated that a missing Buyer Belief caused the objection and that when the belief is in place, the objection goes away.
Analysis reveals:
- There are 10 of these critical Buyer Beliefs in which all sales objections can be categorized.
- Salespeople get most of their objections in just three to five categories of missing Buyer Beliefs.
- Learning how to prevent, preempt, and respond to a few objections in each category will handle all objections in that category.
- It doesn’t matter which sales model salespeople are using if sales stopping objections are getting through.
- The strategies and formulas provided work with all sales models.
Right now:
- Probability has it that right now you know salespeople who are facing sales stopping or stalling objections, the answers to which are in this book.
- Could these potentially stalled or lost sales be enough to cost-justify the $9.95 for the eBook or the $19.95 for the paperback? Buy the paperback and get the ebook for $2.99 on Amazon.com.
Action plan for managers, trainers, and coaches:
- Help salespeople get a copy of this book.
- Set expectations that they:
- Identify the objections they get.
- Look them up in the book (reference guide).
- Select and personalize the strategies to prevent, preempt, and respond to every one of them.
- Write these strategies on index (flash) cards to speed learning.
- If they forgot or don’t know a skill needed to implement a recommendation, the expectation is that they look it up in the book and learn it as well.
- Measure the results which are immediate, observable, and sustainable.
- How is this book different and what's in this book?
85 Most Common Sales Stopping Objections
Category 1: Need Exists
When a buyer does not believe a Need Exists, then the following objections occur, spoken or not.
1. Not interested.
2. Already have someone.
3. We are satisfied with whom we have now.
4. Don't need it.
5. We do it internally with our own people.
6. I can't use anymore ________.
Category 2 & 3: Responsibility/Authority
When a buyer does not believe they have or share the responsibility or authority to fill the need, then the following objections occur, spoken or not.
7. My boss won't authorize anything.
8. It will never get through the system.
9. I have to consult with ________.
10. That's not my area.
11. That has value but not for me.
12. Home office requires we use ______.
13. We have to use your competitor.
14. He/she isn't here anymore.
Category 4: Discomfort Felt
When a buyer does not believe enough discomfort surrounding the need exists, then the following objections occur, spoken or not.
15. Just send me your literature.
16. Don't have time to discuss this now.
17. No one is paying attention to this area.
18. We'll muddle through.
19. It's too much hassle.
20. We won't use it.
Category 5: Need has Priority
When a buyer does not believe a Need has Priority, then the following objections occur, spoken or not.
21. No money budgeted, call me next year.
22. We're cutting back.
23. Not a priority now.
24. Timing is not right, see me next month/year.
25. I need to think this over.
26. Too many things in front of this.
Category 6: Type Solution Will Work
When a buyer does not believe you type of solution will work to fill the need, then the following objections occur, spoken or not.
27. It just won't work for us.
28. Never had good results with _________.
29. This isn't for us.
30. Don't want to stick our necks out on this.
31. You don't have what we need.
32. Your lead times are too long.
33. Management is taking a different track.
34. I need better quality than what you offer.
Category 7: Capability & Credibility
When a buyer does not believe you have the Capabilities or Credibility to fill the need, then the following objections occur, spoken or not.
35. We want someone in our industry.
36. How do you know it will do that?
37. Never heard of you.
38. You're not large enough to handle the job.
39. I don't like your company.
40. I don't like your products/services.
41a. You don't understand our problems (needs).
41b. You don't understand our problems (trust)
41c. You don't understand our problems (capability).
42. Your track record isn't strong enough.
43. Had a bad experience with your company.
44. That can't be done.
45. I don't believe it.
46. I've never heard of your company.
47. You'll have to prove that to me.
48. Never had good results with _________.
49. Your ________ is not good enough.
50. We only buy “name brands.”
51. You don't have what we need.
Category 8: Best Solution
When a buyer does not believe you have the Best Solution, to the exclusion of competing solutions
, then the following objections occur, spoken or not.
52. Don't see any reason to change.
53. We've got to look at a number of suppliers.
54. Been doing business with them for years.
55. Not sure yours will work as well.
56. My brother-in-law is in the business.
57. Don't see any difference.
58. What makes you different?
59. Why should I buy from you?
60. We do it internally with our own people.
61. We want a band aid not a full work over.
62. Costs too much to change to your products.
63. We just like your competitor's product.
Category 9: Return on Investment
When a buyer does not believe the price paid is less than the value received, then the following objections occur, spoken or not.
64. Not in the budget.
65. Your competitor does it for less.
66. Your price is way out of line.
67. Costs too much to change to your products.
68. I can’t justify spending that much money.
69. My boss will never approve it (money).
70. Your price is too high.
71. We need a better price.
72. Can’t afford it.
73. You’ll have to do better than that.
74. Sharpen your pencils.
Category 10: Plan Will Succeed
When a buyer does not believe your plan to fill the need will succeed, then the following objections occur, spoken or not.
75. No one will use it.
76. Can't see how we could implement it.
77. Too much risk.
78. Change is tough to do around here.
79. Too much trouble.
80. They will never buy into it.
81. I'm not comfortable with this idea yet.
82. This is a lot to think about.
83. They will resist doing it.
84. We need time to adjust to this.
85. Don’t know how to tell my supplier “no.”
Objections are an error in the sales process. This book provides 874 strategies and tactics of how to prevent, preempt, and respond to each of these objections. These errors are most often caused by missing a step or not doing one or more steps completely. Select this link to view the Strategic Sales Plan. Select this link more information about the Strategic Sales Plan: Why Sales Fail and How Wins are Won. Working from both directions, you can quickly confirm the critical steps in your sales process, validate them by the objections you get, and correct them using the strategies and tactics provided.
Just imagine what it would have been like if your boss on your first day at work in sales had said, “Here is a ‘sales objections strategy book’ that has every objection our sales team gets for each of our products/services when selling against each of our competitors. This book has strategies and tactics you can use to establish critical beliefs about our products that will PREVENT objections from entering the prospect’s mind. But if you see on the Competitor Analysis that the objection already exists, then look at the examples of how to PREEMPT it, and if need be, you can use the scripted examples of how to RESPOND using tactics our team has used successfully in the past. Go ahead and personalize them to your style.”
What would that book have been worth to you?
Get this book now and start customizing and personalizing the strategies and tactics for each and every objection you get. Build your own sales strategy book. How great will you feel when you can handle any objection that comes your way?
Get started today, buy the book now, and never again get an objection you can’t handle!
Book sold separately on Amazon.com, Barnes and Nobel, Books-A-Million and retailers around the world.
ISBN: 978-0-9864058-3-9 (Paperback)
Library of Congress Control Number: 2016910781
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